In 2017, she organized a series of mini-concert tours entitledS Naked. Sammi in Taiwan and China. She also organized a private mini-concert in Macau entitled Sammi Cheng VIP Music Private Enjoy Show. On August 19, 2018, she organized a Sidetrack Birthday Gig concert in Macau in A Show on her 46th birthday. Sammi Cheng entered the entertainment industry in 1988 at the age of 16 with the New Talent Singing Awards.   Although it took third place in the competition, the sponsorship company Capital Artists saw its potential and offered it a record contract. Cheng was still in school at the time and had to reconcile her studies with her emerging singing career. Sammi released three studio albums in their entirety before the end of school: “Sammi,” “Holiday” and “Never Too Late.”  One of her first grand awards was the RTHK Top 10 Gold Songs Awards in 1990, where she was awarded as the best new prospect.  Cheng changes his appearance and image for each album, which allows him to attract great attention and esteem on the part of the music professional and the public. Sammi is a pioneer of hair coloring and has been voted one of the top ten fashionable celebrities in Hong Kong. [Citation required] It has been signed and supported by many companies. These recommendations include SK-II skin care and Mona Lisa`s wedding service. His debut album with warner Music Group, “Can`t Give You Up” (捨-你), released three hit singles, “Gentlemen, you are so fine today” (仕你很), “Can`t Give You Up” (捨你你你-Mourning) and “The Song for Love” (輓歌).
She was chosen as a celebrity for Panasonic`s approval with “Can`t Give You Up” (捨你) as the title song. From December 2014 to January 2015, she held 12 nights of “Touch Mi” concerts at the Hong Kong Coliseum. She also invited heavyweight stars who were guests of her concerts, including Andy Lau, Jacky Cheung, Leon Lai, Ekin Cheng, Louis Koo, Nick Cheung and Eason Chan. His “Touch Mi” concert spans the World Tour in 2015 and 2016 with 4 shows in Genting (Malaysia), 3 shows in Macau (China), 3 shows in Singapore, 2 shows in Guangzhou (China), 1 show in Foshan (China), 1 show in Melbourne (Australia), 2 shows in Sydney (Australia), 1 show in Shenzhen (China), 1 show in London (UK).